Rook

The fashion production workspace

From concept to final garment.

Rook is the production partner and workspace for fashion brands. Pattern making, sampling, manufacturing and EU delivery — run by people who make garments, amplified by AI that keeps the plan honest.

Low minimums from 60 units per style · Optimized logistics to the EU

Production · Spring drop

Live

Styles

3

Units

660

On schedule

Yes

  • Oversized hoodie

    180 units

    PP approved
  • Boxy tee — 3 colours

    420 units

    In production
  • Technical legging

    60 units

    Fit sample

Fit corrections logged — sleeve length and shoulder drop updated on the pattern.

Minimum units per style
Production stages, one workspace
Visibility from concept to delivery
  • Pattern making
  • Tech packs
  • Sampling
  • Bulk production
  • Quality control
  • Material sourcing
  • EU logistics
  • Low minimums

The platform

Four stages. One connected workspace.

Most brands lose time in the gaps between a designer, a factory and a freight forwarder. Rook removes the gaps by running every stage in one place, with the output of each stage feeding the next.

  1. 01

    Design & development

    Tech packs, pattern making and fit corrections, versioned in one place.

    • Tech pack
    • Graded patterns
    • Fit notes
  2. 02

    Sampling

    Proto to pre-production samples, with every round documented against the brief.

    • Proto sample
    • Fit sample
    • PP sample
  3. 03

    Production

    Bulk manufacturing with inline quality checks tied to your approved sample.

    • Cut plan
    • Inline QC
    • Final AQL
  4. 04

    Logistics & delivery

    Optimized freight into the EU, with landed cost visible before you commit.

    • Freight plan
    • Customs docs
    • EU delivery
Pattern-cutting table with paper patterns and fabric swatches in a daylit garment atelier
Pattern making and sample development happen alongside production, not in a separate silo.

Why brands choose Rook

Human intelligence, amplified.

Garments are still made by people who know how fabric behaves. Rook gives those people better information — and gives you a clear view of what they decided and why.

  • Low minimums that respect cash flow

    Start from 60 units per style. Validate a drop with real garments instead of committing capital to a warehouse of unsold stock.

  • One team from sketch to shipment

    No stitching together a pattern maker, three factories and a freight broker. Rook owns the whole chain and answers for all of it.

  • Decisions you can actually see

    Every sample round, cost change and delay lands in your workspace with a timestamp, so nothing is buried in a chat thread.

  • Built for EU delivery

    Freight and customs are planned alongside production, not bolted on at the end when margins are already set.

Capabilities

What we make.

Categories we produce regularly, with the construction and finishing that each one demands.

  • Alternative wear

    Heavyweight jersey, oversized silhouettes, garment dye and wash treatments.

  • Streetwear

    Tees, hoodies and boxy cuts with screen print, embroidery and appliqué.

  • Active wear

    Technical knits, four-way stretch, flatlock construction and performance finishes.

  • Knitwear

    Fully fashioned and cut-and-sew knits across gauges and natural blends.

  • Outerwear

    Structured layers, quilting, water-resistant shells and hardware trims.

  • Materials & trims

    Sourcing across certified mills, with substitutions costed before approval.

Intelligence

AI that reads your production record.

Rook's models sit on top of your samples, costings and mill lead times. They surface what is drifting and what it will cost — then a production manager reviews it before it reaches you.

No recommendation is applied automatically. AI narrows the options; people make the call.

Recommendations

Reviewed by production
  • Cost

    Ribbing swap holds the handfeel and takes 8% off unit cost

    Based on your approved fit sample and current mill pricing.

  • Timeline

    Moving the fabric order forward one week protects your launch date

    Mill lead time shifted; your PP approval is the critical path.

  • Quality

    Two fit comments recur across rounds — worth a pattern change

    Sleeve length and shoulder drop flagged in both proto and fit.

The process

From brief to delivered stock.

A typical programme runs 12 to 14 weeks. Select a stage to see what happens and what you receive.

Stage 01Week 1

Production brief

We map your product, target cost and launch window into a concrete plan. You leave knowing what is realistic and what it costs.

What you receive

  • Feasibility review
  • Indicative costing
  • Timeline
1 / 5

Selected work

Brands we've put into production.

Programmes taken from first pattern through to delivered stock.

  • Oversized black alternative-wear hoodie photographed flat on an off-white backdrop

    KESS

    Alternative wear

    Heavyweight fleece programme with garment dye and dropped-shoulder construction.

  • Boxy heavyweight beige streetwear t-shirt folded on a cream surface

    DEEPALOV

    Streetwear

    Boxy garment-dyed jersey line, developed from first pattern to EU delivery.

  • Slate grey technical active-wear leggings arranged in soft folds

    ELY

    Active wear

    Technical stretch styles with flatlock seams and performance finishing.

Questions

Before you get in touch.

What is the minimum order quantity?

Production starts from 60 units per style. Colourways within a style can often be split, which we confirm during your production brief.

How long does a full production cycle take?

Typically 12 to 14 weeks from approved brief to EU delivery. Sampling is usually the variable — timelines tighten when your tech pack is ready and fit feedback is quick.

Can you work from just a sketch or reference garment?

Yes. Many brands arrive with sketches, mood boards or a garment they want to develop from. Pattern making and tech pack creation are part of what Rook does.

Do you handle shipping and customs into the EU?

Yes. Freight and customs documentation are planned during production, so landed cost is known before you commit to bulk.

Where does the AI actually help?

It reads the production record — samples, costings, mill lead times — and surfaces cost, timeline and recurring quality patterns. Every recommendation is reviewed by the production team before it reaches you.

Who owns the patterns and designs?

You do. Your designs, patterns and tech packs remain yours, and are available to export from your workspace.

Start production

Tell us what you want to make.

Send the brief and we'll come back with what's feasible, what it costs and how long it takes. If Rook isn't the right fit, we'll say so.

  • A real production manager reads every brief.
  • You get an indicative cost range, not a sales call.
  • Minimums start at 60 units per style.

We use your details to reply about production only.